Use Cases · Customer Success

Every CSM sounds like your best rep, on every shift.

Cortex CS agents draft first responses, auto-kick onboarding, surface at-risk accounts weekly, prep QBRs from account history, and catch policy contradictions before your customers do.

agent / customer-successslack · live
first · response
you
@cortex draft a response to Maya's question about secondary admins — check our current policy and their plan tier
cortex
Draft a grounded first response in Slack Connect before the CSM has to context-switch.
Institutional memoryNotionGoogle Workspace
[ Thesis ]
The six-month ramp compresses. Turnover stops being catastrophic. The tribal knowledge that used to walk out the door gets written down as it's being created. The humans who used to spend their energy translating context to new hires get that energy back.
Read the founding thesis
[ 01 · Jobs ]

Jobs your agent handles.

Every scenario runs on a real Cortex capability. The memory split shows what stays in this session and what graduates into the team's institutional knowledge.
[ Scenario 01 ]

Draft a grounded first response in Slack Connect before the CSM has to context-switch.

Trigger

A customer in a Slack Connect channel asks: 'Can we add a secondary admin to our account without going through billing?'

In Slack

@cortex draft a response to Maya's question about secondary admins — check our current policy and their plan tier

Agent does
Institutional memory — admin seat policyNotion — help docs searchGoogle Workspace — account notes for this customerSlack — post draft for CSM to review and send
Conversational memory

Maya's account tier, the specific question framing, the CSM who owns this channel.

Institutional memory

The secondary admin policy — defined once, available forever. If the policy changes, the curator overrule flow flags any response that contradicts the updated fact before it's sent.

[ Scenario 02 ]

Kick off a new-customer onboarding sequence automatically when a deal closes in HubSpot.

Trigger

HubSpot deal stage moves to 'Closed Won'. Cortex fires within minutes.

In Slack

Workflow trigger: @cortex run onboarding-kickoff for [Acme Corp] — create the shared doc, preload account context, schedule week-1 check-in

Agent does
HubSpot — pull account details, ACV, use caseInstitutional memory — ICP profile for this segmentGoogle Workspace — create onboarding doc from templateNotion — log account in CS trackerSlack — post kickoff summary to #cs-active with doc link
Conversational memory

Acme Corp's deal details, the CSM assigned, and the onboarding template version used.

Institutional memory

Acme Corp's use case, segment, and key stakeholder contacts — stored permanently. Every future session with this account inherits this context without the CSM re-briefing.

[ Scenario 03 ]

Catch at-risk accounts before they file a churn notice — not after.

Trigger

Scheduled Monday morning recipe. Runs across usage data, support volume, and sentiment signals.

In Slack

Workflow recipe: @cortex run account health sweep — flag accounts with declining usage, high support volume, or negative Gong sentiment in the past 14 days

Agent does
Notion — CS tracker usage notesGoogle Workspace — Gong call summariesInstitutional memory — previous health flags per accountSlack — post red/yellow/green list to #cs-health
Conversational memory

This week's scan window and any anomalies the agent flagged.

Institutional memory

Running health signal log per account — 'Globex Corp went yellow in weeks 3 and 6 of their contract, both times after a pricing conversation.' Surfaces as context before the next renewal call.

[ Scenario 04 ]

Draft the QBR deck from account history — not from the CSM's memory of the last four calls.

Trigger

CSM books the QBR call and asks the agent to prep the deck.

In Slack

@cortex prep the QBR for Initech — usage trends, commitments we made last quarter, open items, and 3 expansion opportunities

Agent does
Institutional memory — Initech history, commitments loggedNotion — account notes and prior QBR docsGoogle Workspace — Gong call summaries from last 90 daysLinear — open support/feature tickets for this accountGoogle Workspace — draft QBR slide outline
Conversational memory

The specific quarter reviewed and any expansion angles the CSM flagged for this call.

Institutional memory

Commitments made to Initech logged as permanent facts — 'promised priority support SLA in Q3 2025 renewal.' Available in every future session so nothing gets forgotten between CSMs.

[ Scenario 05 ]

Catch a rep giving a customer an answer that contradicts current policy — before the customer holds you to it.

Trigger

Ongoing. The curator monitors CS agent responses for contradiction with canonical policy facts.

In Slack

Automatic: curator detects that a draft response offers a 30-day refund — policy is 14 days. Surfaces a confirmation card in Slack before the message is sent.

Agent does
Institutional memory — refund policy factCurator — contradiction detectionSlack — confirmation card to CSM: 'This contradicts our 14-day refund policy. Approve override or edit?'
Conversational memory

The specific conversation and the override decision made this session.

Institutional memory

Policy override log — if a manager approves an exception, it's logged with reason. If the policy itself needs updating, the overrule approval flow updates the institutional fact.

[ Scenario 06 ]

Auto-write the escalation handoff memo so the next rep doesn't start from scratch.

Trigger

CSM marks a ticket 'Escalate to Senior CSM' in Linear or Notion.

In Slack

@cortex write the escalation handoff for [Globex Corp ticket #812] — what was tried, what the customer said, what's still unresolved

Agent does
Slack — read all threads tagged to this account in the past 30 daysInstitutional memory — Globex Corp historyNotion — ticket notesSlack — post handoff memo to the senior CSM DM + account thread
Conversational memory

The specific ticket, the timeline of attempts, and the tone observations from this session.

Institutional memory

The escalation pattern captured: 'Globex Corp escalates over billing configuration, not product bugs.' Feeds into the health sweep signal the next time this account is reviewed.

[ 02 · Two layers of memory ]

Working in every job above.

Two tiers, working in parallel. One fades unless it matters; one compounds forever.
Conversational memory

What happened in this session — the Slack thread you referenced, the customer you named, the draft you iterated on. Persists through the conversation and short-term window. Volatile by design: fades unless it matters.

Institutional memory

Facts that proved their value — accessed repeatedly, confirmed accurate, promoted by the system. “Drift raised their Pro price to $400/seat.” “Acme Corp runs on Salesforce CPQ.” Written once by accident, available forever to every session.

[ 03 · Connected tools on this page ]
SlackNotionHubSpotGoogle WorkspaceLinearGong

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